NikeiD allows you to create designs that are all your own. http://www.thefwa.com/library/nikeid0908_big3-2GSC.jpg

Michael Sky’s blog, Share a Coke, discussed how Coca-Cola’s marketing campaign is unique method to increase soda sales. While reading his blog I found myself thinking about how other companies have similar marketing techniques that creates a point of difference.

Coming from a huge sports background, Nike obviously came to mind. Nike has always been a part of my athletic attire. Personally, when shopping for new athletic wear, Nike is at the top of my list. So, what makes Nike different than another athletic wear brand, such as Adidas? Nike’s point of difference: NikeiD.

Like Coke, Nike’s strategy is customization. It allows customers to take an ordinary Nike shoe and create a exclusive design. I believe this is a very smart way to draw in customers, which directly attributes to more revenue.

Mass customization isn’t always a successful marketing scheme, but it has definitely been a success for Nike and Coca-Cola. Like Michael, I also spent time looking for my name on a Coke bottle. Additionally, I have used NikeiD; I can sit in front of my computer and design my new shoes for hours. I love that there’s the option to have a pair of shoes that’s all my own.

http://www.nike.com/us/en_us/c/nikeid