Photo Link: http://www.brandsynario.com/images/uploads/0bc1f2847fcd8429d3deccf0cb9e872a436fb1ef.jpg

This post is a response to Erin Wallace’s post to the article: http://online.wsj.com/articles/share-a-coke-credited-with-a-pop-in-sales-1411661519

https://blogs.ubc.ca/erinwallace/2014/09/26/16/

Erin Wallace published her ideas on the marketing campaign launched by the soda company, Coca-Cola and how she believed it was an impressive marketing campaign, and a clever method to increase its soda’s sales. I agree with her statements; when I went to buy a soda, I also spent the time to find my own name, more common than Erin’s, but either way this marketing technique would encourage me to purchase a Coke, over a Pepsi for example. Coca-Cola provided a point of difference to the common soda business, and made their sodas even more unique.

Another outcome of Coke’s campaign was the idea of buying a coke as a gift, something the soda market has not seen much before. I believe Coca-Cola was quite successful in their marketing technique, and sales show that it worked quite well. But what about all the people with uncommon names? How does not finding their names on a Coke bottle make them feel? Could it possibly have turned them away from Coke and towards buying another product, for example Pepsi?

A customer was quoted on the article saying, “I will keep my Coke forever.” Coke once again has created an impressive marketing technique, where customers are flooding the stores to find a bottle with their name.

Photo Link: http://www.rcpmarketing.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-13-at-11.30.18-AM.png