As Troy Mcgee says in his blog post, Planet Fitness comes to Canada with a very unique business model to opening an inexpensive workout space for Canadians. The company is based upon $10 a month membership fees, a strategic method to get Canadians who are either intimidated by the gym, or simply can’t afford it to go workout.
Troy predicts the business will be very successful and Canada, a point in which I agree upon. Planet Fitness is a “judgement free zone,” something I think many Canadians would value in a fitness location. Planet Fitness targets those who haven’t started their journey to becoming healthier, while most current gyms target those who are far past that stage.
Planet Fitness has endured in some very strategic marketing campaigns, including partnering with NBC’s The Biggest Loser, a transformation reality TV show where contestants go to lose weight and learn to live healthier lives, the value proposition Planet Fitness is based upon.
In the article, it comments upon the fact that the company will place their businesses anywhere; that no matter where in the city, there will be a place for Planet Fitness and its customers, no matter the demographic or community. If Planet Fitness continues upon the successful path they are currently on, I think Canada will be introduced and love the new way to workout.