Matthias is the founder and managing director of Auggd Media which is an Augmented Reality service provider. I have been research and using AR tools for the past five years, and the obstacle that I have faced the most is that most of them are very gimmicky. It is the ‘dancing pink dinosaur’ on the table example of the use of AR. What I appreciate about Auggd Media is that they have really thought through the use of AR in a wider context including business, construction, training and education. I am particularly impressed with their ability to offer a platform where educational institutions can offer their own training where students create their own experiences. Auggd Media have partnered with an impressive array of different types of businesses and organizations with a strong focus on moving past the ‘wow factor’ of AR technology.
I was particularly impressed with Matthias’ path to co-founding Auggd which has a clear focus on niche technologies and finding solutions to very contemporary and real issues using technology. It is inspiring to see someone gather managerial experience and then use that experience to start their own company. It is something to think about int he world of so many tech startups which do not succeed – is it lack of experience rather than a lack of a good idea?
I actually reached out to Matthias via LinkedIn and got a response to chat about their education use and research – very exciting!