After reading about the buyers, end user…

After reading about the buyers, end users and learners, I really like the image that was portrayed to compare the three:  Buyers (customers) “open their wallets”, End Users (teachers) “open the packages” and the Learners (students) “open their minds”.  It really got me thinking…who are the true buyers in my school district?  Also, the best solution is for the Buyers, End Users and Learners to be the same person.

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