Always On Culture
The mobile world keeps us connected at all times and all locations. For good or bad, we always have our phones on us, and we expect it of others. Because of this, when we send a message, we expect an instant response. We know the receiver probably already read it on their phone, so why […]
The Problem with Influencers
Influencers have flourished in the last decade. Mobile platforms such as Twitter, Instagram, Tik Tok, YouTube, Snap Chat have facilitated influencers to build parasocial relationships with their followers. A parasocial relationship is when one party is invested in the relationship while the other party stays happily unaware of their existence. Unlike traditional celebrities, who are […]
Cancel Culture
Over the past few years, the idea of a person, brand, or even show being “cancelled” has become a polarizing topic of debate. “Cancelled” refers to the public backlash fueled by social media to culturally block a person, company or thing that has been deemed of committing wrongdoing from having a public platform. Calls to […]