About “Introduction to SEO”
This course is designed as an introduction to Search Engine Optimization (SEO) for web development students. Prior knowledge in web development and design as well as the technologies HTML and CSS is required.
Objectives
During this module students will:
- Learn the key concepts and principles of SEO.
- Discover SEO best practices.
- Create a SEO wiki collaboratively.
- Use tools for measuring SEO metrics.
- Evaluate websites/web pages according to SEO metrics and best practices.
Schedule
| Activities | |
|---|---|
| Learning Activity 1: Why SEO? | Learn why SEO is important for web developers. |
| Learning Activity 2: Prior Knowledge | Share with the class your prior knowledge and experience using SEO. |
| Learning Activity 3: SEO Wiki | Collaborate with your classmates to create a reference wiki about SEO. |
| Learning Activity 4: SEO Tools and Metrics | Gain experience using SEO tools and metrics to evaluate websites. |
| Learning Activity 5: Review | Reflect on what you have learnt during this module on SEO. |