I found the lesson on business plans to be very intriguing especially when it came to seeing how businesses change their structure when operating internationally.

It was smart for Burger King to change its logo while in Russia in order to entice more consumers to their stores. Not every business is suited to cultures in other environments and sometimes adaptation is needed in order to ensure the growth of a branch in a foreign location.

The problem however, is to make sure that company doesn’t lose the identity of the business in the process of adapting. I never thought about the variety of different factors to consider such as management, who will be working in the foreign store, or how the company plans  on getting the funding to ship their products over from a different location.

The fact that employees native to the foreign country running the shop is obvious but the fact that the manager shouldn’t be is something not as obvious. There has to be a communication link between employees management and other branches or the business wont be able to keep down a sucessful path.