Gathering research is very important to determine what consumers want out of there products. I found that conducting our own cookie research experiment in class was a very effective way to learn about different techniques for gathering research. It was also a very interesting way to learn about consumers in general. By conducting our fake research experiment I learned that people have a lot of different views on what they prefer.

With cookies alone the decision towards which ones tasted better than others didn’t have an unanimous vote. Tate was a factor towards the kind of cookie a person preferred but the bigger surprise was that so was texture. The soft/crunchiness of the cookie or the thick/thinness of it determined views of how the cookie was. In addition to that a lot of people’s opinions were based on how their particular cookies were in comparison to others. There was a lot of work involved with gathering research which the bulk of it was finding a way to test others objectively. We didn’t want any other factors to affect our research. Knowing the right questions to ask was important as well as determine the specific variable we were studying. We wanted to see what kinds of things played factor on people’s preferences.