In Karina Chadijah’s blog, she mentioned that today many groceries provide personalized pricing for customers by providing them with personalized coupons and mobiles apps including suggesting goods for each customers based on their purchasing records.

I find this rather interesting. Karina also mentioned that it can be seen as “a type of below-the-line marketing: non-media promotional activities.” I agree with her and I think this kind of promoting is fairly smart. First, by providing personalized suggestions and discounts, it increases the amount of goods people buy. Second, people may find some promotional activities rather disturbing and useless. This type of promotion, however, offer people the information they really want, to make shopping more friendly, efficiently and conveniently. It not only improves sale volumes but enhances customer relationship. Moreover, by analyzing people’s purchasing data, the company can also get information related to customer preferences which can help them to improve products and services.

In my opinion, this kind of personalized pricing is a future tendency for supermarkets and it has huge potentials.

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