In response to the blog post from Hi, I am Amber, regarding the lengthy journey every IKEA customer must endure when shopping, I’d have to say I agree completely with the fact that it’s a really smart concept. By forcing consumers to walk through a maze full of their products surely looks to be potentially profitable.

However, in accordance with Amber, there’s no such thing as “a quick run to IKEA.” In reality, customers need to dedicate at least half an hour of their day to the strenuous walk through the store, which is quite unappealing. To fix this, IKEA should set up a questionnaire which focuses on that particular issue, and get the opinions of their buyers.

If you’re wondering why I addressed this issue as “IKEA’s One Problem,” it’s because other than the walk, IKEA is a really enjoyable experience. I love the amount of money I save with “self-assembly” of furniture. What’s really interesting about IKEA is the fact that they have THE PERFECT selection for University students like myself. With cheap prices, and a fun/modern look, it’s a very easy to overlook a longer-than-normal walk through the store.

Thought this would be fun: watch?v=IUPu_ipbVB0