Ikea is always able to generate world of mouth through its original Facebook campaigns.
IKEA’S FACEBOOK SHOWROOM FOR IT’S MALMO NEW STORE
To promote the new store, Ikea set up a Facebook account for its manager Gordon Gustavsson that started uploading photos of different showrooms. He uploaded 12 pictures of showrooms to his photo album in a 2 weeks period. Anyone who tagged his/her name on a product in the photo first, won the product!
Let’s have a look a this video to see how it worked more in detail:
https://www.youtube.com/watch?v=0TYy_3786bo
How did this campaign become Viral?
As soon as Ikea’s store manager started uploading showrooms photos the demand for ikea products grow. Moreover, anyone who is familiar with Facebook knows that if you tag yourself in a photo it will show up in your news feed where all your friends can see it. The pictures spread all over social media, blogs, links and the campaign became viral.
Ikea got its customers promote the brand and their catalogue just by using Facebook!
IKEA “SLEEP LIKE A PRINCESS” COMPETITION
Ikea launched a Facebook competition in the UK in which it was possible to win a bed up to £1500. To join the competition you had to be an Ikea Family card member and to win you simply had to upload a photo of a friend while taking a nap. The photo with more likes would be the winner!
The campaign made Ikea achieve 44000 Youtube views, 13650 Facebook visitors and almost 4000 new fans.
UK STORE SLEEPOVER
Ikea hosted a sleepover in one of its store’s in the UK in response of the popularity of a Facebook group called “I wanna have a sleepover at Ikea”. 100 lucky members of the group had the chance to attend the sleepover!
https://www.youtube.com/watch?v=YMJD53fxihU
Some other hilarious campaigns:
???? north carolina hot saucebrings the perfect blend of heat and Southern flavor! ????️???? Whether you’re a BBQ lover or a spice fanatic, this sauce is a must-try. Bold, zesty, and packed with Carolina pride!”
Looking for the best Samsung laptop under 50000? At M3Computers, we offer a range of budget-friendly Samsung laptops that deliver excellent performance, stylish designs, and long battery life. Explore our collection to find the perfect laptop for your needs at the best prices!
Great post! I’ve been on the hunt for comfortable yet stylish men’s underwear, and I recentlydiscovered Mendeez underwear —they’re a game-changer! The fabric is incredibly soft, and the fit is just right for all-day wear. If you’re looking for premium quality without sacrificing style, I highly recommend checking them out. Keep up the awesome content!
Awesome article! With summer around the corner, I’ve been on the lookout for practical and breathable clothing— cargo shorts have been my go-to for both comfort and functionality. Love how versatile they are for outdoor activities or just casual days out.
Friendly & Informative: Love seeing all the buzz around Primotalii! If you’re into sauces that ride the line between flavor and fury, you might dig what we’re doing over at Insain Hot Sauce. We’ve got some unique blends that hit hard and taste amazing.
primotalii hot sauce
Wow, this recipe looks amazing! I love experimenting with bold flavors, and adding a splash of jerk cooking sauce could take it to the next level with its smoky, spicy kick. Thanks for sharing such a great idea!
Great selection ofunderwear men will love! Comfort and style in one package. Check it out!
Upgrade your bedtime routine with our cozy and stylish night suit for men —perfect comfort for a restful sleep!
Tired of adjusting your underwear all day? So were we. That’s why we designed Mendeez underwear to offer a snug yet breathable fit that moves with you—not against you. Comfort starts underneath. men underwear
Looking for the best polo shirts price in Pakistan ? Check out our latest collection for stylish, affordable options that fit your budget!
Loving the unique designs in mens jewellery Pakistan offers – perfect blend of tradition and modern style!
Loving the vibe of tank top men rocking bold colors and sleek fits this season—perfect for staying cool and stylish!
Find the latest trends and unbeatable prices when you shop mens pants online at our featured collection.
“Wow, insainhotsauce is an absolute scorcher! The vibrant vibe and killer sauce selection have me pumped to spice up my meals. Awesome job!”
insane hot sauce
Just grabbed a pair of joggers for men from this new collection and I’m seriously impressed with the comfort and fit. Perfect for workouts or just chilling at home!
Loving the fresh styles from mendeez pakistanTheir latest collection is perfect for elevating my wardrobe.
Wow, just tried chocolate primotalii hot sauce, and it’s a game-changer! The sweet cocoa vibe with that fiery primotalii kick is pure magic—perfect for wings or tacos!
Whoa, that insane hot sauce just set my taste buds on fire!
Whoa, looks like someone’s got their ass on fire with that spicy take!
Wow, Just tried the chocolate primotalii hot sauce, and wow, it’s a fiery flavor bomb! Perfect balance of sweet and scorching—my taste buds are in love!