Has ever happened to you to go shopping with a certain idea of what you would like to buy but you don’t find what you were looking for? You want that specific pair of shoes that could match your brand new bag but nothing you see is like what you have in mind.
Several brands offer you the solution: Design your own shoes!
Customizable shoes are just one of the several advantages that online shopping offers to customers and is becoming everyday more popular. When you shop online you can do it at any time during the day with no “opening hours” constraint, there is always enough available stock on the website compared to the actual shop and most of the times you can find cheaper alternatives. 
Brands are aware of this increasing trend and are trying to provide online customers with additional services such as personal design and customization.
Havaianas
Havaianas give you the option to customize your own flip flops! All you need to do is go on their website and got to “Make your own”. Ina few steps you will be able to choose size, style, colour, and add any pins! Once you are done, you have the option of sharing your design on social media. This strategy is very likely to make customers come back to visit your website and to icnrease overall engagement.
https://www.youtube.com/watch?v=j1sH-YvxO7Y
Stuart Weitzman
Stuart Weitzman is offering customazible options for its more popular alternatives. The company teamed up with Neiman Marcus for a permanent, online custom shop where you can add as many details as you wish to some of his most popular styles.
The past summer, the most popular alternatives were Stuart Weitzman wedges and gladiator sandals. You could have chosen among different materials, colours, sizes and patterns for your self designed shoes.
Manolo Blahnik
Also Manolo Blahnic has teamed up with Neiman Marcus and let you customize your own Manolo’s.
You can choose from a range of heels’ height as well as different materials, colours and patterns.
These strategies are very likely to increase brand awareness and customer’s loyalty and liking of the brand, as well as online shopping.
Read more at: http://mashable.com/2012/06/14/design-your-own-flip-flops/
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