The New York and London fashion weeks have just come to an end and all the fashion crowd has now moved to Milan for the Milan fashion week. In my last blog post we saw how fashion bloggers have changed the rules in the fashion industry; today, I want to draw your attention to the role of Social media in one of the most popular and relevant events of the season: The fashion weeks.

Social media is not just changing fashion, is also changing Fashion week.  (http://mashable.com/2010/09/16/social-media-fashion-week/)

With the emergence of social media,what used to be an “exclusive” event where only privileged people had access to, is now a social media phenomenon. Today, thanks to the Fashion Bloggers’ posts and tweets we feel like we are attending the event and we are sitting in the front row with celebrities and designers.

Just by tweeting #nyfw, #lfw or #mfw you’ll see the highlights of the New York, London and Milan fashion weeks.

Talking about New Yorks’s fashion week, Micheal Kors is at the top of the ranking for fashion brands with the highest number of tweets, followed by Ralph Lauren, Alexander Wang, Marc Jacobs and Jeremy Scott.

“Once upon a time, Fashion Week was a mere trade show for a relatively short list of editors and buyers. Today, designers grapple with a global audience that’s exploding via social media, to varying results”. (For more read the source I have used: http://qz.com/265739/who-won-new-york-fashion-week-according-to-twitter/)

This is an incredible opportunity for both consumers and designers. Consumers can immediately have access to certain information, such as the new trends of the seasons and the most popular outfits, whereas designers have a way to reach quickly their consumers and receive their feedback.

How can brands leverage social media during Fahion Weeks?

http://sendible.com/insights/6-ways-new-york-fashion-week-leverages-social-media/

This article provides 6 ways:

1. Pinterest

2. Twitter

3. Instagram

4. Live streaming

5. Facebook

6. Tumblr

Some examples of public fashion blogs where you can receive real time reports on the various Fashion Weeks:

http://runway.blogs.nytimes.com/

http://www.theguardian.com/fashion/fashion-blog+new-york-fashion-week