Nov
19
Effective CSR Plans: “5 Elements”
Posted by: gordiedutka | November 19, 2011 | Leave a Comment
Through some reseach regarding the impact of Corporate Social Responsibility, I have found that since CSR is becoming such a necessary and vital component in a business model, it is no longer viable to just simply have a CSR plan…it now needs to be effective. In recent times, the only CSR plans that recieve exposure (leading to increased sales) are those that are highly detailed and effective. Paul Klein’s blog post in Canadian Business describes 5 key elements that successful CSR programs contain.
1.Bunsiness-Based Social Purpose: CSR directly reflects what the business does- “Campbell’s Nourish”
2.Clear Theory of Change: Sparking a new and collective change
3.Quality + Depth of Informaton: Customers and stakeholders must be recieve detailed information regarding the importance of the initiative
4.Concentrated Effort: Focus on one issue and concentrate your effort- “P&G’s Protecting Future’s”
5.Partnering with experts– Programs need credibility to be valid and accepted
Klein’s blog post, which outlines these CSR tactics, is so important for business leaders because without these 5 elements, their initiative will hardly recieve any exposure from the public; their CSR plan will simply turn into a “feel-good” mission, rather than a sales + marketing program which is the overall goal.
Coca Cola CSR Video: https://www.youtube.com/watch?v=VoOL2KfDuAA