Nov
24
Business Presentations: “Inspire (Rather than Tire)”
Posted by: gordiedutka | November 24, 2011 | 1 Comment
I just read Sam Ng’s post on the importance of presentation skills, and it made me realize that many people underestimate how important the ability to present and communicate effectvely actually is…Bottom Line: If you cannot present, you will not be a successful business person. All of one’s research, creative ideas, and suggestions mean absolutely nothing if […]
Nov
22
“Since” Marketing, and Old-School Campaigns
Posted by: gordiedutka | November 22, 2011 | Leave a Comment
After reading Hilary Johnson’s post titled “White Spot shifts direction”, it made me realize that old-school marketing techniques, such as White Spot’s great taste since 1928 campaign are still relevant and used in business today…not only are these campaigns still occuring, but they can be very effective as they appeal to older demographics who value reliability, […]
Nov
19
Effective CSR Plans: “5 Elements”
Posted by: gordiedutka | November 19, 2011 | Leave a Comment
Through some reseach regarding the impact of Corporate Social Responsibility, I have found that since CSR is becoming such a necessary and vital component in a business model, it is no longer viable to just simply have a CSR plan…it now needs to be effective. In recent times, the only CSR plans that recieve exposure (leading to increased sales) are those […]
Nov
14
Fuelling a Campaign with Masculinity
Posted by: gordiedutka | November 14, 2011 | Leave a Comment
After reading Dane Peterson’s post titled “The Old Spice Guy“, I had the realization that there is a certain trait that consumers are drawn to: MASCULINITY…and the agency Wieden+Kennedy were aware of this when they created “The man your man could smell like” campaign for Old Spice. Through some research, I found that these campaigns are more […]
Nov
10
Worldwide “Check-Ins” with Foursquare
Posted by: gordiedutka | November 10, 2011 | Leave a Comment
The social networking website for mobile phones, Foursquare, has taken the simple concept of “checking in” to a venue, (coffee shop, mall, pub, arena, etc.) and communicated it to the world. By innovating this simple concept, Founder Denns Crowley has created a new method of mobile globalization, and has motivated users to travel and visit different locations. […]
Nov
6
Best Buy to Make Big Buy
Posted by: gordiedutka | November 6, 2011 | 1 Comment
A source from British agency Reuters has reported that Best Buy has agreed to purchase the U.S. mobile phone venture of Britain’s Carphone Warehouse, which is the largest independent phone retailer in Europe. Set to be announced on Moday, sources have reported that the deal is being made for 1 billion dollars. This is the […]
Oct
10
Chrysler: A Big, Big, Deal
Posted by: gordiedutka | October 10, 2011 | 1 Comment
According to a source from reuters.com, the United auto Workers (UWA) President Bob King told the union leaders at Chrysler plants that a four-year labour contract should be ready for Wednesday. Due to Chrysler’s “weaker financial position”, they are under a lot more pressure than both Ford and GM, which have reached deals that, according […]
Oct
8
Loblaws: Upgrading?
Posted by: gordiedutka | October 8, 2011 | 2 Comments
Recently published in Macleans.ca, food giant Loblaws recently hosted a high class “soiree” at a Toronto art gallery, promoting the launch of their new addition to the President’s Choice series of products: “black label”. Loblaws is trying to create a luxurious product line to add to the vast amounts of basic food products which President’s […]
Sep
14
Sexy or Savvy? The Employer’s Nightmare….
Posted by: gordiedutka | September 14, 2011 | 1 Comment
Saturday’s edition of The Globe and Mail featured a very realistic and relatable article from Leah Eichler titled Playing the sex card to get ahead, discussing how both women and men (but mostly women) are enhancing their appearances to propel themselves farther up a company hierarchy. Eichler makes reference to the controversial book Honey Money: The Power of Erotic Capital by Catherine […]
Sep
10
Product Placement…Isn’t it Obvious?
Posted by: gordiedutka | September 10, 2011 | 1 Comment
The TV and film industry thrives off of corporate advertising and sponsorship; this simply occurs when TV shows and movies feature a certain company’s products through product placement. Some product placements are painfully obvious (when Bentley is featured in the film 2012 https://www.youtube.com/watch?v=3qARA0SqlSE ), and some are very subtle and quite effective. However, does the average […]