Hi Xin, I enjoy reading your blog on ethics, which gives me a deep insight and bring me into awareness of really starting to read and think about the nutrient labels of “healthy” foods and what did we really put into our body. From my personal experiences, I admit that I would choose Vitamin-Water over spring water after exercise or work out, because I think it gives me more nutrients, but after reading your blog, I felt when people making purchase decisions, they should not focus so much on the packaging but rather the content itself. On market nowadays, the trend is promoting green and healthy food and label them as superior foods, companies that establish themselves as a brand that produces healthy foods can therefor charge a price that it higher than the substitute goods . This is indeed a critical marketing ethics issues that should be brought into the sunlight, companies that wants to charge a high price for a bottle of water, in order to do so, they have to make the package very attractive and sometimes this can become misleading information for the consumer. Pathetically , instead of putting more healthy ingredients into the product itself, businesses now spending most of their money on marketing to make their product looks appealing.

https://blogs.ubc.ca/xinma/2013/01/13/vitaminwater-healthy-beverage-in-nam ethical issues/