This article dragged my attention because first of all, LuLulemon is a well-known Canadian women clothing brand that represent the current young women sport-wear trend, and I personally like to buy Yoga pants and other outfit at LuLulemon. Lululemon recent recalls of its good selling black Luon yoga pants on March 19th; due to its sheerness concerns, which definitely attracts eyeball of the media. Lululemon stated that “the affected items represented approximately 17 per cent of all women’s bottoms in our stores which was firstly offered for sale back in March 1st, and the result of this recall be will a loss of $22 million dollars(The Vancouver Sun).” Many marketing professionals and media joke about this recall and put it as this revealing material recall is completely not necessary ,because of its target market. I personally consider this is as a smart move that LuLulemon planned; in hope to make massive appearance infront of the public and the media is for sure the most powerful channel to achieve this, thus,this recall can interpret as a “big commercial” for LuLulemon. Lets consider the cost-benefit of this recall, invest money in commercial will cost far more and not as effective as this recall event.

Source:http://www.vancouversun.com/business/Vancouver+based+Lululemon+recalls+yoga+pants+says+they+sheer/8119987/story.html