There is “no right way to do the wrong thing.” The same principles of ethics apply whether in school, at home, or in the business world.
One may remember Nike’s tainted image in the late 1900’s where the “Just do it” slogan was marred with images of sweatshops and poor labour conditions in Asia. Nike’s practice of outsourcing led many to question the ethics of the company. Ultimately, Nike battled through its wavering reputation by raising the minimum age of factory workers, adapting to US clean air standards and initiating the Fair Labour Association.
Similarly, to battle the questionable practices of the clothing industry and alter the image of fast-fashion, H&M’s new Conscious Collection marks the company’s aim to produce eco-friendly and sustainable clothing.
In both scenarios, Nike and H&M opted towards more ethical business decisions. However, H&M is currently moving forward with healthy practices to prevent possible scandals, where as Nike’s improvements were due to its already tainted image. This exemplifies the rationale behind each company’s actions, thus raising certain questions.
Are ethical practices built upon an already ethically-run company with “moral” beliefs? Or do companies opt to be more ethical in order to preserve its image?
I answer both. The importance lies within the fact that companies have incentives and are motivated to become more ethical. Thus, they set trends in the business world through responsible practices.
Perhaps one day there will be a moral compass app?
