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Snooki Inc.
Posted by: gracemjk | November 3, 2011 | Leave a Comment
Jersey shore star Nicole “Snooki” Polizzi has brought a new found “Jshore” phenomenon in the media with her ditsy personality and “non-filtered” manners on TV. Well most of us think of her as a reality tv star, we don’t even consider the fact that Snooki is in fact a “business woman.” With no previous business education of noticeable knowledge, with her fame on the show, she has managed to become New York Time’s best seller with her novel “A Shore Thing” and it is reported that her personal appearances and such command a net worth of $20,000. Her Unique style on the show with her standard “bling”, fur and leopard prints have brought lots of attention to it’s viewers, and the company that produces her furry boots recently experienced a web crash when she tweeted about where they could find those items online. With the expected launching of her perfume line as well as a clothing line, Polizzi’s future as a fashion icon looks bright.
Can Snooki really be defined as a successful business woman? As an aspiring business student, it is almost insult to consider her as a successful woman with a business career. Compare to individuals with professional business education, training and knowledge, she is getting overrated media attentions as well as making significant profit through her products. How can someone who conducts such shallow behavior and controversial attitude who displays zero professionalism become so successful?
I think Snooki is a product of successful branding through the show. It doesn’t necessarily mean “positive” or “high-class” branding, but she has shown herself enough that people are “intrigued” by her lifestyle. She has made people believe that you can attain fame and wealth through shallow behaviors, and by buying her products you can become that kind of individual who don’t have to worry about societal norms. I think Snooki is at her prime time of branding herself with the end of the new season, and she is in fact being very strategic in promoting her products at this period. However, I don’t think she should be defined as a business figure as she is majorly nothing but a temporary product of a show.
Check out the Article: http://money.cnn.com/2011/11/02/smallbusiness/snooki/index.htm?iid=HP_River