Nov
10
Java Jacket: The Original Green Coffee Sleeve
Posted by: gracemjk | November 10, 2011 | Leave a Comment
When you order a hot drink at a normal coffee shop during the cold winter seasons in Vancouver, your cup of coffee is most likely to come with a brown piece of cardboard wrapped around your cup. This ” “Java Jackets” or “Cup Sleeves” was invented by a man named Jay Sorenson in 1991. He was inspired to create such an item when he dropped a cup of hot coffee on his lap because the cup was too hot. Since them Sorenson made his house basement the company headquater, and started to produce the product in his mind. The sleeves sold quickly when he introduced the item to the Annual Seattle coffee trade show and eventually all the coffee chains were demanding his product.
Now, 10 years later, the Sorenson family have sold over 1 billion coffee sleeves making customer’s happy as well as themselves. These Java Jackets can be found in any small coffee stores to big chain stores such as Starbucks or Blenz Coffee, and it’ll continue to be in the hands of the customer’s for a long time.
I consider Java Jacket Company an enterpreneurial company because they have created and marketed something that has never been introduced to the people. Java Sleeves are brilliant yet such simple piece of item that is being put to use in people’s everyday lives, and because of Sorenstein’s connection to his everyday annoyance to the invention of a everyday life product, it was bound to be successful. The product itself is truly an entrepreneurial product, because no one has thought of creaitng the sleeves before Sorenstein. Considering how much success Java Jacket has experience over the course of 10 years, the rapid company growth and how much impact it has on people’s life, I think Java Jacket is one of the most enterpreneurial companies.
Check out the company: http://www.javajacket.com/