Culture Jammin'

As previously stated, the original ad was successful in portraying the stereotype of impressionable consumer’s of fashion and clothing, but unsuccessful in targeting a specific audience. My goal by adjusting the visuals was to achieve what, I believe, the original ad set out to portray but ultimately failed to do so. I changed the silhouette head to an image of the Barbie head logo. This is meant to represent the phoniness or rather ‘plastic’ make up of the fashion industry. Barbie is an iconic brand that has been the target of several campaigns that attack its all-to-perfect image of what women should look like. Just like the original ad, I used a clothing brand logo in the middle of the silhouette. However, I believe that a brand like Forever21 is a much better representation of the true meaning of the ad. Brands like Forever21, Zara, Aritzia, and many more, suggest that fashion should be a one-size-fits-all vehicle. Enforcing an image for all women to try and ascribe to, even though this image is extremely unrealistic. As well, I also incorporated the Barbie slogan, which says “You can be anything”. The original ad only had “follow the herd” written on it. However, by incorporating the Barbie slogan my goal was to amplify the meaning behind the phrase “follow the herd”. The fashion industry sets out an image for women to mold themselves into. This image is very unrealistic and doesn’t portray the diversity among all women. Barbie’s slogan says that women can do or be whatever they chose, but in reality if you don’t form into the mold then you’re considered wrong or not good enough.