In a post that casually plugs his newest book, Brian Solis admits to using the free website LTTFY to spam his twitter followers feeds with fake mentions by everybody from Lady Gaga to Ellen Degeneres. I wont even get into the irony of using fake tweets to plug a book called The Art of False Modesty, only to apologize and plug your book further in blog, but I did think that a couple points were particular was interesting.

The first point is that he admits to not knowing about the website until just recently. Now, I don’t know much about social media marketing, but I assume that if you write regular blog posts about marketing, you are aware of the trends that are breezing through the web; I feel like Mr. Solis might have been a little bit late on that there train.

Also, in the post, he mentions that readers and journalists need to be careful with sites like this running wild and rampant. What people are saying might not actually be true; we have to be careful about what we believe. We have to check our facts. To pull a line from his article: WTF

At what point did the average reader stop being critical of the words they read. At what point was it okay for a journalist to read one sentence and take it as fact. Why is a tweet made on this website any different than any other tweet, than any other sentence, than any other story. I’m surprised at you sir; I for one hope most people are still looking at the world with their eyes wide open.