VENTI HALF-SOY NON-FAT FRAP EXTRA HOT GIMMICK WITH FOAM
Nov 20th, 2011 by haileyrae
Sienna Richardson-Isberg shines a bloglight on the funky phone app that won’t short change your next Starbucks fix…unless you forgot to load your phone. The new payment method is indeed a nifty improvement on plumbing your purse for the exact change, however,
most repeat Bucks customers quite simply will not care.
It’s a coin toss whether this innovation will froth up enough interest in a currency shift or simply serve as one of the thousands of gimmicks to fade into obscurity. It’s likely the devotees won’t care either way, and they’ll still be fishing for the elusive oonies jangling in the far reaches of their Burberry couture.
Innovation, especially in a business that puts a heavy emphasis on customer service is like trying to hold onto a frog smeared in Vaseline. Demographics are increasingly unreliable as people become more mercurial and individualized in their consumer preferences. Predicting consumer trends in order to enact effective innovation methods is like trying to find a good reason to keep the penny in circulation.
Bottom line; it’s got to be good and we want to feel good when we’re there.
It will be interesting to see if other businesses will hitch a lift
on the smart-tech wagon.