September – 2013 – Ha Neul (Hannah) Chung's Blog

Monthly Archives: September 2013

(+) Business and Ethics Part 2

September 25, 2013

(+) Business and Ethics (Part 2) Previously mentioned in 01. Business and Ethics, McDonald’s advertisements and marketing strategies that target children may not be considered unethical since the firm may not be responsible for the high children obesity rate. However, the value propositions of McDonalds, including “quality, service, cleanliness and value for every customer, every time” (McDonald’s), may be incompatible with its advertisements since the value of their customers may be health. That indicates McDonald’s is responsible for […]

01. Business and Ethics

September 11, 2013

01. Business and Ethics The picture is from the article written by Gael O’Brien. http://business-ethics.com/2011/05/31/1441-marketing-to-children-accepting-responsibility/ In the article, McDonald’s Happy Meals with toys raises ethical concerns due to increased children’s obesity rate. We should, however, admit that individuals have dissimilar ethical standards. In Adam Smith’s perspective, every individual pursues his own benefit rather than a well-being of society. McDonald’s pursue of its own benefit is not necessarily justified, yet it may not be responsible for adjusting their services to […]