Monthly Archives: October 2013

05. The Best Cereal Commercials Watch a video: Best Cereal Commercials (1-10)                 Commercials are significant channels that raise awareness of the firms’ products. The distinct and visually appealing cereal commercials are often peculiar as they seem to be targeting children instead of parents — the actual contributors to the firms’ revenue stream. Successful cereal commercials, or the “best” commercials in the video, often had three features in common: (1) the usage of familiar cartoon characters, (2) melodies that can […]

04. Sweet Chocolate and Bitter Business                 Cadbury’s smaller Dairy Milk Chocolate bar with the new shape resulted in the customers’ criticism in October, 2012. Despite the reduced size, the price was left unchanged; that is, by reducing the cost and keeping the price unchanged, the firm received higher profit. However, according to Cadbury, it was not true since the increased price of sugar also increased the cost of production.   The firm’s responsibility was to increase the profit in […]