07.L’Oreal and Management Information System
07. L’Oreal and Management Information System
Image by The Interpretation of Dreams
According to the report released by Coveo− the Management Information System (MIS) − the productivity of L’Oreal is increased by being provided with information that helps decision making. Coveo, by sorting and organizing data, makes data analysis more convenient. Furthermore, since MIS provides the employees with effective and quick access to useful information that is significant in decision making, it enables L’Oreal to respond to new demands of the customers as soon as possible.
The importance of MIS in business is clearly outlined in the report; nevertheless, it is still questionable if IT is always efficient in business. For instance, how does the firm ensure that the provided information is always accurate and reliable? How does the technology ensure that the provided information is always relevant to the firm’s value proposition?
L’Oreal’s was a great example of an efficient MIS usage since it tried a demo-version in certain departments prior to implementation in the entire firm. This not only prevented the company from wasting IT investments, but also allowed the firm to ensure that this type of MIS is effective in decision making; for instance, L’Oreal uses IT for measurement – to collect data of consumers – and experimentation – to get insights into the effect of its products on consumers. The technology itself does not enhance the productivity of the firm; rather, it is the firm’s responsibility to wisely select and use the technology provided to effectively make their decisions.
References:
1. Pictures:
http://eofdreams.com/computer.html
2. Report
