Heather Crawford's Blog

In the material world we hear a lot of I WANT this and I NEED that.  We automatically categorize want and need as the same thing, however they are not interchangeable in the business world.  A want is something you desire, in economics this is called quantity demanded.  It includes you’re willingness to buy goods […]

In business, markets push to meet customers’ wants due to the expectations of the buyers.  For example, car companies always have standard features in their cars because customers expect to have a basic level of safety features and standard levels of performance.  These expectations vary depending on both national safety regulations and incomes of the […]

As a commuting student, planning your time accordingly is very important!!!!  Whether driving or taking the bus, every second not on campus or not having a book open can lead to build up of work and STRESS!  Even after the first two weeks of school, I have already put together a few tips for those, […]

Lululemon Athletica is a unisex athletic clothing brand that emulates a philosophy of living well and playing hard, while enjoying a calm “yogis” lifestyle. The technical designs of Lululemon’s ”pre-shrunk, flat-seamed, well-gussted” clothing has set it apart from your average pair of athletic unattractive sweatpants.  The clothing makes you, the customer; feel good when wearing […]

First blog!!! For starters I am loving UBC.  I am so glad that I chose to come here and study business at Sauder.  I’ve met great people and look forward to spending the next few years of my life studying and hanging out on campus.  Keep posted for both business and everyday related blog posts. […]