About an article I read regarding how Retailers should approach making and maintaining their online social presence: 8 Best Practices for Retailers on Facebook Pages on insidefacebook.com Overall, I agree with their points. Traditional methods such as television commercials and magazine/newspaper advertisements often cost an inordinate amount. Facebook, on the other hand, is bound to […]

In the past few months, I’ve noticed that more and more retailers are utilizing the page option on Facebook as part of their marketing. As an avid consumer, I have signed up for several email updates from companies such as Chapters and Bench as well as liked their pages on Facebook. Given that many people […]

Source: http://letterstotwilight.wordpress.com/2009/02/21/2nd-hand-embarassed-its-getting-worse-yall/ On the marketing aspect of Twilight (not just the book – which except for the first book, I think, are all hardcovers – which are more expensive and generally thicker). In looking at why Twilight was so popular, mostly with teens: