Recently, a friend linked me these youtube videos of commercials in Japan for an oil company with English subtitles. The 2nd video in particular, I thought was somewhat similar to the idea of the Kitto Katsu Message. It’s tying back to the Japanese values of personalized messages and the dedication to passing exams to advance […]

Like the professor mentioned in class today, the last step of the personal selling process, following up, is a very important step. The way I think of it is that it sets the aftertaste for whatever experience you just had. The follow up (or lack of follow up) often wraps up and reinforces the experience, […]

So I recently added another product to my Packaging page (tab above). BOXED WATER. Out of all the plastic bottles on a shelf, a carton of water like that would certainly stand out, and with the clean and bold font design, it is very identifiable. Source (left to right): http://uncultured.com/tag/clean-water/; http://maryt.files.wordpress.com/2007/07/; http://packagingworld.blogspot.com/2010/04/boxed-water.html In terms of […]