Source: www.tiffany.ca I was reading Vivian Leung’s blog post “What a girl wants? What a girl needs?” earlier about diamonds and how big brand names like Tiffany & Co. influence the attitudes of consumers. I agree with Vivian, indeed, the woman in the video appears to have it all with her euphoric smile, a seemingly […]

Source: http://www.starandstyle.com/justin-bieber-and-ozzy-osbourne-starring-in-best-buy-super-bowl-commercial.html On the 27th, my friend Benson wrote on his marketing blog about Super Bowl ads. His post was titled, “Superbowl ads: are they worth it?” Altogether, with Bieber and Osbourne, the commercial is sure to cost a lot. Will that be offset by benefits? Since Best Buy is going with it, it appears […]

In the past few months, I’ve noticed that more and more retailers are utilizing the page option on Facebook as part of their marketing. As an avid consumer, I have signed up for several email updates from companies such as Chapters and Bench as well as liked their pages on Facebook. Given that many people […]