Packaging
Here are some examples of packaging that really caught my eye on this site: http://packagingworld.blogspot.com
http://packagingworld.blogspot.com/2010/04/boxed-water.html
http://boxedwaterisbetter.com/
Using recycled material (76%) rather than all plastic
In terms of transportation, probably easier to pack as well (the boxes are shipped flat to where it is filled)
Conveys brand position as sustainable and curious (hello), recognizable
Convenience for displaying/selling the product as well
- http://packagingworld.blogspot.com/2010/06/sweeter-than-fiction-ice-cream.html
I would eat this one, if only just to see the bottom of the container (but probably because I love ice cream too).
Certainly appeals to bookworms, feels special with its hidden message
- http://packagingworld.blogspot.com/2009/03/winery-arts-numbernine-packaging.html
Conveys the brand positioning through the use of the number 9 which has been “considered by many cultures as the supreme number of knowledge”, design also conveys company’s values (originality, creativity, and innovation)
- http://www.thecoolist.com/chocolate-gifts-20-of-the-worlds-most-beautiful-chocolate-package-designs/
- Crisp and clear, similar to the elements of the periodic table
- Specific product labeling for each of the types of chocolates included
- Conveys a sense of quality and precision
- Storage is relatively easy but this is more something you could bring out and present nicely to guests (or just enjoy on your own)