In the past few months, I’ve noticed that more and more retailers are utilizing the page option on Facebook as part of their marketing. As an avid consumer, I have signed up for several email updates from companies such as Chapters and Bench as well as liked their pages on Facebook. Given that many people use and spend a lot of their time on Facebook now, it is an effective way beyond traditional means to reach out to customers – especially for turning one time consumers into advocates or at least loyal customers. At the beginning the retailers often began with a contest that they advertised in order to build a presence first.