Earlier today Seth Godin blogged about the 2% of loyal customers that a company will hear from when a long-term product is inovated into a new model. (click here to read the  blog post)

I recently found myself in this 2%, although, not because of to much innovation, but rather too little. lululemon finally listened to the 1000’s of product reviews it received about its groove pants the bottoms of the legs were simply to wide… so they changed them to make them more slim… well thats at least what they say. I held up my old groove pants to the new ones and can honestly say that the change was minimal. This lack of innovation, or over hyped innovation has caused myself to possibly become one of the 2% blogged about by Seth, regardless, I lost a little bit of brand loyalty for lululemon.