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Recently large tobacco companies have been improving their warnings on e-cigarettes. These well-known companies have been adding strong health warnings to the boxes of their products. One company- MarkTen- went as far as to put a 100-word warning. This warning is meant to show people that in no way do e-cigarettes help someone quit smoking.

These prominent companies have recently chosen to display the harsh realities of smoking to a whole new level. So why are they doing this? Dr. Robert K. Jackler, a professor and researcher on e-cigarette advertising at the Stanford School of Medicine questioned “Is this part of a noble effort for the betterment of public health, or a cynical business strategy? I suspect the latter” (Richtel). One could infer that these companies are warning consumers for the sake of a healthier society; on the other hand, I feel that these companies are warning people for legal reasons. A spokesperson for MarkTen stated that these warnings are “a goal to openly and honestly communicate about health effects” (Richtel). In reality, I believe this is a low-risk business strategy for these companies. If consumers were truly worried about their health, they would not be smoking any form of cigarettes.

Works Cited:

Richtel, Matt. “Dire Warnings by Big Tobacco on E-Smoking.” The New York Times. The New York Times, 28 Sept. 2014. Web. 28 Sept. 2014.