What Nordstrom will look like in downtown Vancouver http://www.huffingtonpost.ca/2012/09/17/nordstrom-vancouver-drawings-sears-building_n_1891407.html

The giant US department store chain Nordstrom is set to open six Canadian stores by 2015. This is generating much anticipation for many Canadians who previously had to cross the border to get their Nordstrom fix. The expansion is also creating some uncertainty to Canadian customers.

http://i.cbc.ca/1.2711246.1407254656!/cpImage/httpImage/image.jpg_gen/derivatives/16x9_620/target-canada-20140124.jpg

In 2013, over 100 Target stores entered the Canadian market. To much disappointment, these stores did not maintain the same merchandise or low prices that were available in the US. The company lost $1-billion in Canada last year.

Nordstrom should look at Target as an example of what not to do in the Canadian market. I feel that they are playing it smart by opening a small number of stores to start out with. They can see what works and what does not. For the company to be truly successful in the Canadian market they must try to stick to their roots as much as possible. Canadians do not want a lesser version of what they see in the States.

I feel that Nordstrom’s has a solid chance of succeeding in this market if they look to alleviate consumers pains, and generate gains. If this company works to put effort in their Canadian stores, I can’t see much stopping them. Let’s hope Nordstrom’s hits their target, instead of pulling a Target.

Works Cited
Korstrom, Glen. “Nordstrom’s Canada Roll-out Attracts Mixed Reviews, Comparisons to Target.” Business In Vancouver. N.p., 29 Oct. 2014. Web. 09 Nov. 2014.