Everyone knows about it.
Everyone is excited about it.

The wait is finally over.

Everyone wants to get their hands on the brand new iPhone 6 and iPhone 6 Plus.

 

Apple finally introduced their long awaited product and made it available for pre-order before the official release date on September 19th.
According to Toronto Sun, pre-orders for the brand new phone hit a record of 4 million dollars, twice as much as the pre-orders for the iPhone 5 two years ago (Toronto Sun, 2014). I believe Apple’s  marketing strategy is the key to the success of their products. The specs of the new iPhone is actually mediocre compared to phones from other companies such as the Nexus and Samsung Galaxy S5 but Apple market their products so exclusively that the iPhone becomes almost a luxury good. Another key to the success of the new iPhone is the introduction of two versions of the phone at the same time – iPhone 6 & iPhone 6 Plus. There are very small differences between these two versions (screen size, thickness, resolution, etc). The price difference between the two is only a few hundred dollars.

This can greatly increase revenue for Apple because they can appeal to consumers in 3 different ways:

a) Tech fanatics would buy both just for comparison or collection.
b) With the small difference in price, consumers might think “Oh, its just a few hundred dollars more and I get a bigger and better phone”.
c) With one version of the phone being sold at a higher price, it gives an illusion that the iPhone 6 is much cheaper than the iPhone 6 Plus.

So that is my take on why the iPhone 6 is so successful. Thanks for reading!

Links:

http://www.torontosun.com/2014/09/15/apple-receives-record-iphone-6-pre-orders

http://www.phonearena.com/phones/compare/Apple-iPhone-6,Google-Nexus-5/phones/8346,8148

http://www.apple.com/