So, coming from a non-coffee drinker, I can say that I hardly consume Starbucks products – maybe once or twice a year. In response to Noelle’s blog, I disagree with the point that Starbucks should not change their logo. Having the present logo since 1992, I believe it’s time for some change and innovation to spice things up!
1) Worrying about the fact that non-Starbucks lovers will not see the link between the new logo and Starbucks products? In a way, I always believe quality product, quality service, and positive word-of-mouth will come rolling in. Surely yes, I’ll be wondering what’s this new thing? Is it a new product? But it’s such questions that will garner up my interest to find out more about it. And because Starbucks is an established brand, I am pretty certain I will definitely be aware of the new logo change once I see everyone around me holding the ‘new’ cup.
2) Quoting from Noelle’s blog: ‘Howard Schultz said that Starbucks decided to evolve its logo because they find the new logo “more suitable for the future” and bringing the Siren out of the ring also symbolizes “thinking beyond coffee”.’— I personally like the phrase – ‘thinking beyond coffee’. Somehow, that phrase just brings to my attention that Starbucks will provide something more than just coffee, maybe quality service? Yeah, you might say – isn’t that part of their mission statement already – to provide quality service and product? Well, I feel there’s no harm reinforcing it, and reinforcing it just makes it better, on the customer part!
Source: ecofriendlypack.com
Source: http://coffee.yowazzup.com/tag/azuki
Source: japantrends.com
1) more than just coffee, maybe quality service? Yeah, you might say – isn’t that part of their mission statement already – to provide quality service and product? Well, I feel there’s no harm reinforcing it, and reinforcing it just makes it better, on the customer part!
japantrends.com