While on LinkedIn, I came across a blog posted by Sam Lu on the concept of entertainment for smartphones and tablets. Nowadays, millions of forms of entertainment are made available on the App Store or Play Store with no need to pay a single cent. Every week there are always new games and new apps waiting to be downloaded by such lucky consumers. I have to agree with Sam Lu’s view on the new and greater consumer-focused market in the world. Through smartphones, consumers have it lucky these days by being provided free games at click of a button. In comparison to the pre-smartphone era, every game cost several bucks but now, the entertainment industry can effectively target consumers’ demands online and more conveniently.
“Competition in mobile entertainment is squarely focused on what the consumers enjoy”. This is utterly true since there are literally millions of games ready to be downloaded and not every game can do well. I remember when the game Flappy Bird was extremely popular for its unique but simple approach to entertainment. However, the game was suddenly removed from the App Store and not so long after, numerous games very similar and if not, exactly the same were designed and put on the market. It is very clear that the mobile entertainment industry quickly took advantage of what the consumers enjoy and made it accessible to them in the fastest way possible.
The mobile entertainment industry has taken over the market so quickly with the same number of hours and costs put into production, but making it much more convenient and cheaper for consumers. With the increasing number of smartphones and tablets being purchased today, it shows that the market will continue to evolve and deliver what consumers want, and at the same time, satisfy consumers in the same way as other megahit and high-priced products, if not more.