After reading Joshua Wu’s post about Windows vs Macs, I had to disagree with a point in his post.
In his post, he says that,
“Even if Macs have the cool factor for teenagers like us, with its sleek cuts and beautiful desktop designs, this only covers 1 consumer group which is probably not that big of a portion.”
Apple is, without a doubt, targeting teenagers. But they are also widely used in the industry for film, video, photography, and music. All of these industries that use Apple products have the potential to become large influences on the general consumer who watches movies, looks at pictures, and listens to music.
Secondly, and more importantly, “Customer Lifetime Value”. By targeting teenagers, Apple is able to turn casual users into loyal supporters or advocates. They have been quite successful in this aspect.
from "http://marketingabstraction.files.wordpress.com/2007/11/dressmac.jpg"
Apple has successfully been able to create this idea or concept of a “Apple Community”. The users of these products (while sometimes blindly) are huge supporters of the pieces of hardware they own.
*Disclaimer: I don’t own a Mac and probably never will*
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