If there is one word to describe Kanye West’s place in the music industry, it would be legendary. He has used his influential status to not only build a brand for himself but to expand to new business ventures. Not only is he selling records and performing on world tours, Kanye West has expanded his brand by stepping foot in the fashion industry and starting his own clothing line.

Kanye West started his music career by producing instrumental beats and eventually soared to fame as he began rapping. He has won a total of 21 Grammy Awards making him one of the most decorated artists of his time. Through his thriving music career, he gained capital and worldwide fame and like many successful artists, he started his own record label, GOOD Music. However, what differentiated Kanye from his fellow artists was his vision to create something larger, outside of producing and making music.

Equipped with capital from his music money and the worldwide “Kanye West” brand, West pursued his passion of fashion. He is most well known for his collaborating with Adidas in 2013 to create the luxury YEEZY line of streetwear and footwear. The sales for his YEEZY line were extremely successful and Adidas claims that each sneaker that West has released has “played a major role in propelling Adidas to the most popular sneaker brand”. Kanye West has not only established himself as a music mogul but he is leaving a mark on the fashion industry as well.

Now in the fourth season, the YEEZY line continues to be a well known brand. Equipped with his name and business acumen, Kanye West will definitely continue to be a successful fashion mogul as he gains more experience in the fashion industry.

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References

http://fashionista.com/2016/03/adidas-2015-earnings

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2015/02/13/nyfw-what-kanye-west-gets-right-about-fashion-and-what-he-gets-wrong/?tid=a_inl