We all know how powerful social media is.
College students spend hours and hours on Facebook or Twitter.
Some people have even become addicted to Facebook and are seeking medical help.
Without a doubt, Facebook and Twitter are the two biggest
social media networks in the world. By the end of 2010,
the awareness of Twitter was at 87% in United States, while Facebook was at 88%.
7% of Americans, 2.2 million people, use Twitter actively.
Out of those active users, 51% of them follow companies,
brands or products on social networks.
Volkswagen’s played fast and smart.
Volkswagen used Twitter to customize its products.
VW realized the popularity and power of Twitter among Americans,
and was first to create Twitter banner to promotes its brand.
VW’s twitter banner captures the attention of Twitter followers,
and helps VW stand out from its competitors.
This is how the VW Twitter banner works:
1) You type in your Twitter username
2) VW looks for your tweets and feeds
3) Matches you with the right car based on the content of your feeds
VW has taken customization to the next level with Twitter.
How more innovative can its competitors play?
Right on, Volkswagen!