Online marketing can also be used for non-profit organizations,
to increase awareness, raise donations, or simply spread the love.
Many people think that those with AIDS cannot be cured, and that
their health will worsen over time. This particular video proves this
belief wrong. The above video is about a young girl named Selinah,
who suffers from AIDS. Selinah agrees to be filmed for 90 days
so that her story can help others like her.
On Day 90, she looks like an average girl in her age. As the day goes
in reverse, she gets thinner and thinner to the point her bones are showing.
Through online video marketing, Topsy Foundation increases awareness
of AIDS, and informs people that the effects of AIDS can be reversed
with treatment.
SPCA, another non-profit organization, held a contest for the best online
animal rescue clip. Hundreds of people participated, in hopes of increasing
awareness of abandoned animals. A contest like this creates more attention
and support. Voice of hundreds are obviously louder than a voice of one,
no matter how loud that person may be. Online marketing is especially
powerful because there are millions of viewers online. Also, SPCA contest
connected many animal lovers together, spreading love globally.
If you have a cause you believe in, create an online video and post it on Youtube.
Spread the word. Spread the love.