Here are some facts about today’s online world:
Online marketing is no longer an option. It is now a requirement for survival.
97% consumers now use internet to research for products and services.
Simply having an online website is no longer enough.
You must get potential customers to visit your website, and then follow up
and build relationships with them to turn them into loyal customers.
Many of your competitors are quickly catching on to the benefit of online marketing,
and are taking more steps to increase their presence online.
There are already 700 million members on Facebook and Twitter,
and the number is increasing. There are over 300 million visitors to YouTube
every month, and those visitors watch over 2 billion videos.
Here are quick tips on how to increase your company’s presence in the online world:
1) create short videos and articles about your company/product/service
2) create lead capture campaign
3) follow up campaign
4) get your business in the local search directories
5) use targeted internet ads, such as Google AdWords
6) use Social Media
Remember, online marketing is no longer an option.
You MUST start online marketing to compete in today’s market.
I like this post, Jeanny. It’s really to the point and very quickly establishes just how crucial it is to engage in online marketing. I like how you say that online marketing is no longer an option but a requirement for survival – strong words and I think very true. The amount of tools available to create highly effective marketing campaigns online that are targeted and tailored to the individual are mind-blowing and with all the analytics available to really track and understand consumer behaviour – there really is no excuse to tap into this gold mine and use it to grow your business and give it a competitive edge. It’s amazing that 97% go online now! It really makes you think how quickly the world has evolved and how marketing really needs to keep up with all the change.