Starbucks creates an app to help process customer purchases more quickly.
While reading several different blog posts the other day, I came across a blog post by fellow classmate Sienna Richardson-Isberg. Her post “The Convenience of Coffee”, talks about how Starbucks has been innovative and created a mobile app that would be helpful in servicing customers more quickly. This is definitely a great opportunity for Starbucks to make an advancement in their business because the creation of a mobile app which can make purchases more convenient for customers can be beneficial in the long run. However, after researching, the Starbucks app definitely still has room for improvement. For example, according to the news report posted at the bottom of this post, customers may feel uncomfortable with using this app because they are worried about the information that Starbucks is gaining from their use of the app. In the video, a user on MSNBC stated that “[i]f I had managed to fully register, Starbucks would know my birthday, my address and most important, when and where I buy my coffee.” I think Starbucks should look into this problem and take this feedback seriously as it could affect the way customers think of this new app.
https://www.youtube.com/watch?v=1ZsjpFDon7s
Image from: http://vertexinteractive.com/2011/starbucks-mobile-payments/
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