For coffee lovers who wait in line patiently as the person in front of them fumbles to find their money, things may be looking up! An external blog by Peter Nowak on mobile Starbucks, discusses a new innovative payment method moving into Canada. Starbucks recently released a mobile app allowing customers to pay for their drinks over their phones. All that customers must do is show the cashiers their phone and they will scan the bar code which then makes the necessary deduction to the customer’s account. This concept has been being used among Starbucks in America since earlier in the year, and is now primarily launching into Canada through the iPhone. What makes this innovative technology so intriguing, is that it eliminates to use of cash or credit. The hope is that Starbucks will lead the way to a “currency less world”. Innovation is a word used in many of our class discussions pertaining to various topics. The reason innovation is so important is because it advances a company. By raising what the company has to offer, it will attract new customers, increase customer loyalty, and allow the company to continually grow, as are the hopes for Starbucks.
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Interesting! I think this is really useful because it would make paying so much easier for smartphone users. Starbucks is really taking advantage of the new technology around them and taking their services to a whole new level!
This will reduce waiting line for sure!