An intriguing blog by Hailey Jellema, “Laundering Lies”, discusses the importance of consumers examining so called “green products” before make their purchase. By researching the validity of a company’s claims, if forces the firm to be honest in their environmental message, which is a critical point brought forth by Hailey. Some companies are going as far as requesting their creative departments design fake “green certification labels”, which I agree feel is unfair to consumers who often pay more for “organic” and “environmentally friendly” products that do not meet the necessary requirements. In our current society, it is uplifting to witness the movement towards health and concern for the environment. However, upon hearing about instances of companies pretending to be green, it becomes worrisome that unless consumers change their buying practices, companies will never have the incentive to change. Haley’s blog also addressed the movement towards utilizing app capabilities when determining whether a product truthfully meets the green requirements. I find Hailey’s outlook very insightful and agree that unless we as consumers decide to change our buying practices, companies will maintain their poor business practices.

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