Guerilla Marketing Campaigns

As we have learned in the past few weeks of lectures as well as in our everyday lives, marketing is everywhere; it is all around us whether we recognize it or not. Marketing campaigns are not limited to large corporations with an equally large budget. Ingenious, create and effective marketing strategies can be created using very little resources, as long as they contain that single detail which captures the attention of the consumer.

Something that has recently caught my attention are guerilla marketing campaigns. Guerilla marketing relies on time, energy and imagination rather than a big marketing budget to deliver an unconventional system of promotions. They are usually unconventional and unexpected, often interactive. The reason why guerilla marketing tactics work is by generating a buzz through thought-provoking advertisements which, as a result, turn viral.

Here is a blog, called “Adverblog”, that I recently came upon which talks about interacitve marketing and other creative advertising ideas. Feel free to browse some of the clips on guerilla marketing. They are seriously entertaining!

http://www.adverblog.com/archives/cat_guerilla_marketing.htm

Thanks for reading!

Best,

Jen