Papa Murphy’s Pizza, a pizza restaurant chain originally from the United States, is attempting expansion into Western Canada. They currently have 15 restaurants open in Canada and none further east than Alberta. The reason that franchisees believe that this company will succeed in a market already rich with competitors is the point of difference that the company has. This restaurant creates fresh pizza that is made in front of your eyes. The main difference however is that they do not cook the pizza, they give you the pizza so that you can take it home, put it in the freezer, and cook it when you please. The chain intends to expand in the west before they take on the challenge of Eastern Canada.
This company has a very interesting point of difference that if marketed well, could be very successful. To expand throughout Canada this company will need to be able to compete with other large pizza chains that have already established themselves in the market. With the point of difference that this company has I see them having no issue with continued expansion in Canada.
http://www.papamurphys.com/Home
http://business.financialpost.com/2012/10/01/trying-to-take-a-bigger-bite-of-the-pizza-pie/
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http://blog.al.com/businessnews/2010/06/take-and-bake_pizza_chain_on_t.html