Monthly Archives: November 2013

Toms Shoes, quite possibly the world’s most famous social enterprise, employs a one for one gifting model with the slippers they sell. This concept is genius when it come to marketing because it taps consumers’ affective attitudes. When deciphering this business … Continue reading →

When all my friends gather to watch Canada play in The World Juniour Hockey Championships, celebrate Canada Day, or cheer Canadian athletes on in the Olympics there is no doubt in my mind everyone will be drinking Molson Canadian. This … Continue reading →

In reply to Rohit Bhargava’s blog. Link: http://www.rohitbhargava.com/2013/10/smoothies-whiskey-and-the-art-of-secondary-marketing.html   Lately, I have been pondering business opportunities and more specifically starting my own business. Ideas seem to be abundant but quality ideas with a solid point of differentiation are few and far … Continue reading →